Kinesis: +133% New Accounts & 66% Downloads Boost via Crypto Module Redesign
Kinesis: +133% New Accounts & 66% Downloads Boost via Crypto Module Redesign
Kinesis: +133% New Accounts & 66% Downloads Boost via Crypto Module Redesign
Kinesis: +133% New Accounts & 66% Downloads Boost via Crypto Module Redesign
Kinesis: +133% New Accounts & 66% Downloads Boost via Crypto Module Redesign
Increased downloads by 66%, new account creation by 133%, and extended average app usage to 4:09 minutes by completely redesigning Kinesis' cryptocurrency graphics module through comprehensive research, analysis, and user-centered design.
Increased downloads by 66%, new account creation by 133%, and extended average app usage to 4:09 minutes by completely redesigning Kinesis' cryptocurrency graphics module through comprehensive research, analysis, and user-centered design.
Increased downloads by 66%, new account creation by 133%, and extended average app usage to 4:09 minutes by completely redesigning Kinesis' cryptocurrency graphics module through comprehensive research, analysis, and user-centered design.
Increased downloads by 66%, new account creation by 133%, and extended average app usage to 4:09 minutes by completely redesigning Kinesis' cryptocurrency graphics module through comprehensive research, analysis, and user-centered design.
Increased downloads by 66%, new account creation by 133%, and extended average app usage to 4:09 minutes by completely redesigning Kinesis' cryptocurrency graphics module through comprehensive research, analysis, and user-centered design.
Overview
Overview
Overview
Overview
Exploring the Client's Reality
Exploring the Client's Reality
Exploring the Client's Reality
Exploring the Client's Reality
The Client: Kinesis Money
The Client: Kinesis Money
The Client: Kinesis Money
The Client: Kinesis Money
Kinesis is an innovative monetary system that leverages blockchain to back a new form of money with precious metals, offering secure transactions and debt-free yields.
Kinesis is an innovative monetary system that leverages blockchain to back a new form of money with precious metals, offering secure transactions and debt-free yields.
Kinesis is an innovative monetary system that leverages blockchain to back a new form of money with precious metals, offering secure transactions and debt-free yields.
Kinesis is an innovative monetary system that leverages blockchain to back a new form of money with precious metals, offering secure transactions and debt-free yields.
Kinesis is an innovative monetary system that leverages blockchain to back a new form of money with precious metals, offering secure transactions and debt-free yields.
The Challenge: An Outdated Exchange System Hindered Competitiveness
The Challenge: An Outdated Exchange System Hindered Competitiveness
The Challenge: An Outdated Exchange System Hindered Competitiveness
The Challenge: An Outdated Exchange System Hindered Competitiveness
The existing Kinesis exchange system compromised market competitiveness by falling short of user expectations. Users struggled with confusing forms, basic charts, hidden essential data, and clunky interactions, leading to a suboptimal experience.
The existing Kinesis exchange system compromised market competitiveness by falling short of user expectations. Users struggled with confusing forms, basic charts, hidden essential data, and clunky interactions, leading to a suboptimal experience.
The existing Kinesis exchange system compromised market competitiveness by falling short of user expectations. Users struggled with confusing forms, basic charts, hidden essential data, and clunky interactions, leading to a suboptimal experience.
The existing Kinesis exchange system compromised market competitiveness by falling short of user expectations. Users struggled with confusing forms, basic charts, hidden essential data, and clunky interactions, leading to a suboptimal experience.
The existing Kinesis exchange system compromised market competitiveness by falling short of user expectations. Users struggled with confusing forms, basic charts, hidden essential data, and clunky interactions, leading to a suboptimal experience.
Project Framework & My Contribution
Project Framework & My Contribution
Project Framework & My Contribution
Project Framework & My Contribution
Defining the Scope and Collaborative Approach
Defining the Scope and Collaborative Approach
Defining the Scope and Collaborative Approach
Defining the Scope and Collaborative Approach
My Role & Team Contribution:
My Role & Team Contribution:
My Role & Team Contribution:
My Role & Team Contribution:
As UX/UI Lead Designer, I built and managed a team of 4, collaborating closely with PMs, Business Analysts, Solution Engineers, and stakeholders. My role involved aligning design solutions with business goals and technical feasibility. Initially lacking crypto knowledge, I immersed myself in the market, including personal trading, to deeply empathize with user needs and dynamics.
As UX/UI Lead Designer, I built and managed a team of 4, collaborating closely with PMs, Business Analysts, Solution Engineers, and stakeholders. My role involved aligning design solutions with business goals and technical feasibility. Initially lacking crypto knowledge, I immersed myself in the market, including personal trading, to deeply empathize with user needs and dynamics.
As UX/UI Lead Designer, I built and managed a team of 4, collaborating closely with PMs, Business Analysts, Solution Engineers, and stakeholders. My role involved aligning design solutions with business goals and technical feasibility. Initially lacking crypto knowledge, I immersed myself in the market, including personal trading, to deeply empathize with user needs and dynamics.
As UX/UI Lead Designer, I built and managed a team of 4, collaborating closely with PMs, Business Analysts, Solution Engineers, and stakeholders. My role involved aligning design solutions with business goals and technical feasibility. Initially lacking crypto knowledge, I immersed myself in the market, including personal trading, to deeply empathize with user needs and dynamics.
As UX/UI Lead Designer, I built and managed a team of 4, collaborating closely with PMs, Business Analysts, Solution Engineers, and stakeholders. My role involved aligning design solutions with business goals and technical feasibility. Initially lacking crypto knowledge, I immersed myself in the market, including personal trading, to deeply empathize with user needs and dynamics.
Project Constraints & Scope:
Project Constraints & Scope:
Project Constraints & Scope:
Project Constraints & Scope:
Our design scope was primarily visual, requiring close coordination with Project Managers, Business Analytics, and Backend for data integration and third-party services (e.g., TradingView). We operated under a strict 30-day timeline for the module's final delivery, encompassing all research, analysis, design, and user testing phases.
Our design scope was primarily visual, requiring close coordination with Project Managers, Business Analytics, and Backend for data integration and third-party services (e.g., TradingView). We operated under a strict 30-day timeline for the module's final delivery, encompassing all research, analysis, design, and user testing phases.
Our design scope was primarily visual, requiring close coordination with Project Managers, Business Analytics, and Backend for data integration and third-party services (e.g., TradingView). We operated under a strict 30-day timeline for the module's final delivery, encompassing all research, analysis, design, and user testing phases.
Our design scope was primarily visual, requiring close coordination with Project Managers, Business Analytics, and Backend for data integration and third-party services (e.g., TradingView). We operated under a strict 30-day timeline for the module's final delivery, encompassing all research, analysis, design, and user testing phases.
Our design scope was primarily visual, requiring close coordination with Project Managers, Business Analytics, and Backend for data integration and third-party services (e.g., TradingView). We operated under a strict 30-day timeline for the module's final delivery, encompassing all research, analysis, design, and user testing phases.
The Process
The Process
The Process
The Process
A step-by-step journey, our design route
A step-by-step journey, our design route
A step-by-step journey, our design route
A step-by-step journey, our design route
UX Research & User Needs
UX Research & User Needs
UX Research & User Needs
UX Research & User Needs
Bridging the Gap: From Novices to Pros
Bridging the Gap: From Novices to Pros
Bridging the Gap: From Novices to Pros
Bridging the Gap: From Novices to Pros
We began by analyzing three months of user feedback on the Kinesis exchange, including crucial data from Hotjar, to identify key pain points. Our diverse target audience, encompassing experienced crypto enthusiasts and newcomers, shared a common frustration: the existing Kinesis exchange was unintuitive and overly complex, particularly its buy/sell functionality.
This research yielded a critical insight: users would quickly abandon the exchange if it failed to meet their fundamental needs for simplicity and clarity.
We began by analyzing three months of user feedback on the Kinesis exchange, including crucial data from Hotjar, to identify key pain points. Our diverse target audience, encompassing experienced crypto enthusiasts and newcomers, shared a common frustration: the existing Kinesis exchange was unintuitive and overly complex, particularly its buy/sell functionality.
This research yielded a critical insight: users would quickly abandon the exchange if it failed to meet their fundamental needs for simplicity and clarity.
We began by analyzing three months of user feedback on the Kinesis exchange, including crucial data from Hotjar, to identify key pain points. Our diverse target audience, encompassing experienced crypto enthusiasts and newcomers, shared a common frustration: the existing Kinesis exchange was unintuitive and overly complex, particularly its buy/sell functionality.
This research yielded a critical insight: users would quickly abandon the exchange if it failed to meet their fundamental needs for simplicity and clarity.
We began by analyzing three months of user feedback on the Kinesis exchange, including crucial data from Hotjar, to identify key pain points. Our diverse target audience, encompassing experienced crypto enthusiasts and newcomers, shared a common frustration: the existing Kinesis exchange was unintuitive and overly complex, particularly its buy/sell functionality.
This research yielded a critical insight: users would quickly abandon the exchange if it failed to meet their fundamental needs for simplicity and clarity.
We began by analyzing three months of user feedback on the Kinesis exchange, including crucial data from Hotjar, to identify key pain points. Our diverse target audience, encompassing experienced crypto enthusiasts and newcomers, shared a common frustration: the existing Kinesis exchange was unintuitive and overly complex, particularly its buy/sell functionality.
This research yielded a critical insight: users would quickly abandon the exchange if it failed to meet their fundamental needs for simplicity and clarity.
Competitive & Market Analysis
Competitive & Market Analysis
Competitive & Market Analysis
Competitive & Market Analysis
Research and Discovery: Diving into the Crypto Deep End
Research and Discovery: Diving into the Crypto Deep End
Research and Discovery: Diving into the Crypto Deep End
Research and Discovery: Diving into the Crypto Deep End
We conducted an extensive competitive analysis, immersing ourselves in the crypto world by downloading and actively using 8 major exchange apps like Binance and Kucoin. Through firsthand experience with their trading flows and features, we gained invaluable user experience insights.
This led to the identification of critical design gaps in Kinesis, including confusing buy/sell forms, a basic main chart lacking essential features, and crucial data hidden behind excessive scrolling. These findings were pivotal in guiding our redesign efforts, ensuring we addressed key pain points and integrated industry best practices.
We conducted an extensive competitive analysis, immersing ourselves in the crypto world by downloading and actively using 8 major exchange apps like Binance and Kucoin. Through firsthand experience with their trading flows and features, we gained invaluable user experience insights.
This led to the identification of critical design gaps in Kinesis, including confusing buy/sell forms, a basic main chart lacking essential features, and crucial data hidden behind excessive scrolling. These findings were pivotal in guiding our redesign efforts, ensuring we addressed key pain points and integrated industry best practices.
We conducted an extensive competitive analysis, immersing ourselves in the crypto world by downloading and actively using 8 major exchange apps like Binance and Kucoin. Through firsthand experience with their trading flows and features, we gained invaluable user experience insights.
This led to the identification of critical design gaps in Kinesis, including confusing buy/sell forms, a basic main chart lacking essential features, and crucial data hidden behind excessive scrolling. These findings were pivotal in guiding our redesign efforts, ensuring we addressed key pain points and integrated industry best practices.
We conducted an extensive competitive analysis, immersing ourselves in the crypto world by downloading and actively using 8 major exchange apps like Binance and Kucoin. Through firsthand experience with their trading flows and features, we gained invaluable user experience insights.
This led to the identification of critical design gaps in Kinesis, including confusing buy/sell forms, a basic main chart lacking essential features, and crucial data hidden behind excessive scrolling. These findings were pivotal in guiding our redesign efforts, ensuring we addressed key pain points and integrated industry best practices.
We conducted an extensive competitive analysis, immersing ourselves in the crypto world by downloading and actively using 8 major exchange apps like Binance and Kucoin. Through firsthand experience with their trading flows and features, we gained invaluable user experience insights.
This led to the identification of critical design gaps in Kinesis, including confusing buy/sell forms, a basic main chart lacking essential features, and crucial data hidden behind excessive scrolling. These findings were pivotal in guiding our redesign efforts, ensuring we addressed key pain points and integrated industry best practices.
Ideation & Wireframing
Ideation & Wireframing
Ideation & Wireframing
Ideation & Wireframing
Constructing the Skeleton: From Ideas to Interfaces
Constructing the Skeleton: From Ideas to Interfaces
Constructing the Skeleton: From Ideas to Interfaces
Constructing the Skeleton: From Ideas to Interfaces
Leveraging the insights gathered from our research, we moved into the wireframing stage. We began proposing diverse solutions through low-fidelity wireframes, focusing initially on the overall layout and information architecture of the complete module.
Our primary goal was to provide users with a comprehensive view of all essential information without overwhelming them. We iterated through various layouts for a significant period due to the large amount of information on a single screen, constantly refining our approach to ensure optimal placement for every feature, thus creating a clean and intuitive interface.
Leveraging the insights gathered from our research, we moved into the wireframing stage. We began proposing diverse solutions through low-fidelity wireframes, focusing initially on the overall layout and information architecture of the complete module.
Our primary goal was to provide users with a comprehensive view of all essential information without overwhelming them. We iterated through various layouts for a significant period due to the large amount of information on a single screen, constantly refining our approach to ensure optimal placement for every feature, thus creating a clean and intuitive interface.
Leveraging the insights gathered from our research, we moved into the wireframing stage. We began proposing diverse solutions through low-fidelity wireframes, focusing initially on the overall layout and information architecture of the complete module.
Our primary goal was to provide users with a comprehensive view of all essential information without overwhelming them. We iterated through various layouts for a significant period due to the large amount of information on a single screen, constantly refining our approach to ensure optimal placement for every feature, thus creating a clean and intuitive interface.
Leveraging the insights gathered from our research, we moved into the wireframing stage. We began proposing diverse solutions through low-fidelity wireframes, focusing initially on the overall layout and information architecture of the complete module.
Our primary goal was to provide users with a comprehensive view of all essential information without overwhelming them. We iterated through various layouts for a significant period due to the large amount of information on a single screen, constantly refining our approach to ensure optimal placement for every feature, thus creating a clean and intuitive interface.
Leveraging the insights gathered from our research, we moved into the wireframing stage. We began proposing diverse solutions through low-fidelity wireframes, focusing initially on the overall layout and information architecture of the complete module.
Our primary goal was to provide users with a comprehensive view of all essential information without overwhelming them. We iterated through various layouts for a significant period due to the large amount of information on a single screen, constantly refining our approach to ensure optimal placement for every feature, thus creating a clean and intuitive interface.
Final Designs: Crafting the Solution
Final Designs: Crafting the Solution
Final Designs: Crafting the Solution
Final Designs: Crafting the Solution
Final Designs: Crafting the Solution
Leveraging insights from our iterative wireframing and continuous layout adjustments, we developed a comprehensive design solution. This process directly addressed our 'How Might We' questions (e.g., "How might we show all the information without scrolling?" ) and validated user pain points, resulting in an enhanced user experience that perfectly balances robust functionality with intuitive interaction.
Leveraging insights from our iterative wireframing and continuous layout adjustments, we developed a comprehensive design solution. This process directly addressed our 'How Might We' questions (e.g., "How might we show all the information without scrolling?" ) and validated user pain points, resulting in an enhanced user experience that perfectly balances robust functionality with intuitive interaction.
Leveraging insights from our iterative wireframing and continuous layout adjustments, we developed a comprehensive design solution. This process directly addressed our 'How Might We' questions (e.g., "How might we show all the information without scrolling?" ) and validated user pain points, resulting in an enhanced user experience that perfectly balances robust functionality with intuitive interaction.
Leveraging insights from our iterative wireframing and continuous layout adjustments, we developed a comprehensive design solution. This process directly addressed our 'How Might We' questions (e.g., "How might we show all the information without scrolling?" ) and validated user pain points, resulting in an enhanced user experience that perfectly balances robust functionality with intuitive interaction.
Leveraging insights from our iterative wireframing and continuous layout adjustments, we developed a comprehensive design solution. This process directly addressed our 'How Might We' questions (e.g., "How might we show all the information without scrolling?" ) and validated user pain points, resulting in an enhanced user experience that perfectly balances robust functionality with intuitive interaction.
Dynamic Navbar: Instant Market Insights
Dynamic Navbar: Instant Market Insights
Dynamic Navbar: Instant Market Insights
Dynamic Navbar: Instant Market Insights
Implemented a redesigned navbar, giving users instant access to real-time cryptocurrency statistics. This enhancement offers immediate control for basic market analysis directly from the main view.
Implemented a redesigned navbar, giving users instant access to real-time cryptocurrency statistics. This enhancement offers immediate control for basic market analysis directly from the main view.
Implemented a redesigned navbar, giving users instant access to real-time cryptocurrency statistics. This enhancement offers immediate control for basic market analysis directly from the main view.
Implemented a redesigned navbar, giving users instant access to real-time cryptocurrency statistics. This enhancement offers immediate control for basic market analysis directly from the main view.
Optimized Buy/Sell Forms: Seamless Transactions
Optimized Buy/Sell Forms: Seamless Transactions
Optimized Buy/Sell Forms: Seamless Transactions
Optimized Buy/Sell Forms: Seamless Transactions
Redesigned crypto buy/sell forms applying UX best practices. This ensured a significantly more intuitive and user-friendly transaction process, enhancing the experience without altering backend functionality.
Redesigned crypto buy/sell forms applying UX best practices. This ensured a significantly more intuitive and user-friendly transaction process, enhancing the experience without altering backend functionality.
Redesigned crypto buy/sell forms applying UX best practices. This ensured a significantly more intuitive and user-friendly transaction process, enhancing the experience without altering backend functionality.
Redesigned crypto buy/sell forms applying UX best practices. This ensured a significantly more intuitive and user-friendly transaction process, enhancing the experience without altering backend functionality.
Space-Optimized Side Menu: Enhanced Focus
Space-Optimized Side Menu: Enhanced Focus
Space-Optimized Side Menu: Enhanced Focus
Space-Optimized Side Menu: Enhanced Focus
Replaced the prominent, space-consuming side menu with a compact, icon-based navigation. This innovative design reduced clutter, freeing display area for core content and improving overall functionality.
Replaced the prominent, space-consuming side menu with a compact, icon-based navigation. This innovative design reduced clutter, freeing display area for core content and improving overall functionality.
Replaced the prominent, space-consuming side menu with a compact, icon-based navigation. This innovative design reduced clutter, freeing display area for core content and improving overall functionality.
Replaced the prominent, space-consuming side menu with a compact, icon-based navigation. This innovative design reduced clutter, freeing display area for core content and improving overall functionality.
Dynamic Chart Panels: Customizable Viewports
Dynamic Chart Panels: Customizable Viewports
Dynamic Chart Panels: Customizable Viewports
Dynamic Chart Panels: Customizable Viewports
Implemented foldable panels (dropdowns), enabling users to expand chart size progressively. This dynamic functionality provides a customizable viewport, giving users control for detailed analysis.
Implemented foldable panels (dropdowns), enabling users to expand chart size progressively. This dynamic functionality provides a customizable viewport, giving users control for detailed analysis.
Implemented foldable panels (dropdowns), enabling users to expand chart size progressively. This dynamic functionality provides a customizable viewport, giving users control for detailed analysis.
Implemented foldable panels (dropdowns), enabling users to expand chart size progressively. This dynamic functionality provides a customizable viewport, giving users control for detailed analysis.
Seamless Crypto Selector: Quick Navigation
Seamless Crypto Selector: Quick Navigation
Seamless Crypto Selector: Quick Navigation
Seamless Crypto Selector: Quick Navigation
Integrated a direct dropdown from the navbar. Users can now effortlessly switch between cryptocurrencies without leaving the screen, providing a smoother and faster experience.
Integrated a direct dropdown from the navbar. Users can now effortlessly switch between cryptocurrencies without leaving the screen, providing a smoother and faster experience.
Integrated a direct dropdown from the navbar. Users can now effortlessly switch between cryptocurrencies without leaving the screen, providing a smoother and faster experience.
Integrated a direct dropdown from the navbar. Users can now effortlessly switch between cryptocurrencies without leaving the screen, providing a smoother and faster experience.
Advanced Charting Tools (TradingView Integration)
Advanced Charting Tools (TradingView Integration)
Advanced Charting Tools (TradingView Integration)
Advanced Charting Tools (TradingView Integration)
Enhanced the crypto chart with TradingView integration. This provides traders a comprehensive suite of advanced tools for in-depth analysis and technical study, fulfilling a key user demand
Enhanced the crypto chart with TradingView integration. This provides traders a comprehensive suite of advanced tools for in-depth analysis and technical study, fulfilling a key user demand
Enhanced the crypto chart with TradingView integration. This provides traders a comprehensive suite of advanced tools for in-depth analysis and technical study, fulfilling a key user demand
Enhanced the crypto chart with TradingView integration. This provides traders a comprehensive suite of advanced tools for in-depth analysis and technical study, fulfilling a key user demand
Mobile Adaptation: Designing for Portability & Precision
Mobile Adaptation: Designing for Portability & Precision
Mobile Adaptation: Designing for Portability & Precision
Mobile Adaptation: Designing for Portability & Precision
Optimizing the Kinesis Exchange for mobile introduced a unique set of challenges in information prioritization and screen segmentation. Through careful analysis of user flows and mobile interaction patterns, we ensured all critical data remained accessible, strategically distributing features across multiple, focused screens. This allowed users ample space to complete complex tasks seamlessly, significantly enhancing usability and functionality on handheld devices.
Optimizing the Kinesis Exchange for mobile introduced a unique set of challenges in information prioritization and screen segmentation. Through careful analysis of user flows and mobile interaction patterns, we ensured all critical data remained accessible, strategically distributing features across multiple, focused screens. This allowed users ample space to complete complex tasks seamlessly, significantly enhancing usability and functionality on handheld devices.
Optimizing the Kinesis Exchange for mobile introduced a unique set of challenges in information prioritization and screen segmentation. Through careful analysis of user flows and mobile interaction patterns, we ensured all critical data remained accessible, strategically distributing features across multiple, focused screens. This allowed users ample space to complete complex tasks seamlessly, significantly enhancing usability and functionality on handheld devices.
Optimizing the Kinesis Exchange for mobile introduced a unique set of challenges in information prioritization and screen segmentation. Through careful analysis of user flows and mobile interaction patterns, we ensured all critical data remained accessible, strategically distributing features across multiple, focused screens. This allowed users ample space to complete complex tasks seamlessly, significantly enhancing usability and functionality on handheld devices.
Optimizing the Kinesis Exchange for mobile introduced a unique set of challenges in information prioritization and screen segmentation. Through careful analysis of user flows and mobile interaction patterns, we ensured all critical data remained accessible, strategically distributing features across multiple, focused screens. This allowed users ample space to complete complex tasks seamlessly, significantly enhancing usability and functionality on handheld devices.
User Validation & Iteration
User Validation & Iteration
User Validation & Iteration
User Validation & Iteration
Gathering Insights and Refining for Impact
Gathering Insights and Refining for Impact
Gathering Insights and Refining for Impact
Gathering Insights and Refining for Impact
Due to client requirements, formal prototype testing was replaced by two weeks of intensive beta testing directly on the live product with a dedicated group of beta testers. This approach allowed us to identify and address critical bugs and UX friction points prior to full launch.
A key refinement was the improvement of the available balance display, directly addressing a user pain point identified during testing
Due to client requirements, formal prototype testing was replaced by two weeks of intensive beta testing directly on the live product with a dedicated group of beta testers. This approach allowed us to identify and address critical bugs and UX friction points prior to full launch.
A key refinement was the improvement of the available balance display, directly addressing a user pain point identified during testing
Due to client requirements, formal prototype testing was replaced by two weeks of intensive beta testing directly on the live product with a dedicated group of beta testers. This approach allowed us to identify and address critical bugs and UX friction points prior to full launch.
A key refinement was the improvement of the available balance display, directly addressing a user pain point identified during testing
Due to client requirements, formal prototype testing was replaced by two weeks of intensive beta testing directly on the live product with a dedicated group of beta testers. This approach allowed us to identify and address critical bugs and UX friction points prior to full launch.
A key refinement was the improvement of the available balance display, directly addressing a user pain point identified during testing
Due to client requirements, formal prototype testing was replaced by two weeks of intensive beta testing directly on the live product with a dedicated group of beta testers. This approach allowed us to identify and address critical bugs and UX friction points prior to full launch.
A key refinement was the improvement of the available balance display, directly addressing a user pain point identified during testing
Quantifiable Outcomes: Driving Significant Growth
Quantifiable Outcomes: Driving Significant Growth
Quantifiable Outcomes: Driving Significant Growth
Quantifiable Outcomes: Driving Significant Growth
The Kinesis Exchange redesign dramatically transformed key performance metrics. User time nearly tripled, app downloads surged by 66-85%, and the user base more than doubled, unequivocally showcasing the powerful impact of a user-centered and data-driven design approach.
The Kinesis Exchange redesign dramatically transformed key performance metrics. User time nearly tripled, app downloads surged by 66-85%, and the user base more than doubled, unequivocally showcasing the powerful impact of a user-centered and data-driven design approach.
The Kinesis Exchange redesign dramatically transformed key performance metrics. User time nearly tripled, app downloads surged by 66-85%, and the user base more than doubled, unequivocally showcasing the powerful impact of a user-centered and data-driven design approach.
The Kinesis Exchange redesign dramatically transformed key performance metrics. User time nearly tripled, app downloads surged by 66-85%, and the user base more than doubled, unequivocally showcasing the powerful impact of a user-centered and data-driven design approach.
The Kinesis Exchange redesign dramatically transformed key performance metrics. User time nearly tripled, app downloads surged by 66-85%, and the user base more than doubled, unequivocally showcasing the powerful impact of a user-centered and data-driven design approach.
4:09
4:09
4:09
Average time on site
Average time on site
Average time on site
66%
66%
66%
Downloads in app store
Downloads in app store
Downloads in app store
133%
133%
133%
New Account Creation
New Account Creation
New Account Creation
85%
85%
85%
Downloads in google play
Downloads in google play
Downloads in google play
Let's discuss what we can achieve together.
Let's discuss what we can achieve together.
Let's discuss what we can achieve together.
Let's discuss what we can achieve together.
Let’s Talk